A studio quality ad for the Duck Boot by Fctry Lab, made entirely with AI. No shoot, no set, and the boot looks exactly like the real thing.
Every shape, texture and material is matched to the original product, built on a custom AI pipeline we’ve refined over years of production. You get the polish of a full production at a fraction of the time.
Want ads like this for your product? Let’s start your AI production.
Matching a real product across every angle is usually where AI ads break, especially soft materials and small logos. Did you lock the boot as a 3D model first and let AI handle surface and light, or is it all reference-driven?
Reference driven, no 3D model/tool involved. We run a custom workflow where the AI checks against the real product for shape, texture and logo accuracy at every step and generation, so the product stays true to the original.
Checking against the real product at every generation, not just at the end, is the step most people skip. A logo that drifts in one shot is very hard to hide in the cut.
An exploration of art, creativity, and creative direction through the lens of AI 🌸
This is an independent, experimental concept project, created entirely with AI to explore new possibilities in visual storytelling, artistic expression, and creative direction.
The work incorporates AESOP brand assets and identity, which remain the property of their respective owners. This is a personal creative exploration, not an official AESOP campaign or commissioned work.
Created with AI. Directed by me.
A concept. A creative experiment. A vision brought to life through AI.
One skincare identity across bottles, jars and tubes. I designed the wordmark, pink-and-cobalt packaging system, campaign applications and digital mockups, then brought the collection into motion.
A consistent visual language, with room for each product to feel individual.