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As a creative, it’s always hard to translate all the ideas I have in my brain into a disciplined list of essential points, because at the beginning everything is essential to branch from.
In building brand identities, I came face to face with a repetitive process that is fundamental but sometimes tiring in the lack of creativity.
With the Spiral Spectrum Protocol technique you can be your own agency by being time efficient and vision locked. Delegate your vision.
The technique is a 7-phase creative engine. You drop in a raw, half-baked brand idea, and it extracts the tension, maps the brand world, and outputs a complete identity system—including programmatic campaign visuals and a market viability output along with its investor’s card verdict.
I’d love for the community to stress-test it. Drop your wildest brand idea into the engine and let me know what it generates!
#Floratechnique
This is solid, it feels both clean and engaging. If someone wanted to create something at this level, what would you say matters most in your process?
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Sustainable brand identity project🌱
A brand can have great values, but if they aren’t communicated visually, they can easily get lost.
The goal of this project was to create a brand that feels natural, trustworthy, and distinctive on the shelf, while staying connected to the farm’s values.
The main challenge was finding the balance between looking organic and authentic without becoming visually generic.
This project taught me how much stronger a brand becomes when every visual decision has a purpose.
#brandidentity #branding #packagingdesign #logodesign #visualidentity
Day 12/30 of my hero section challenge.
Another day of prioritising the visuals and imagining a company that doesn't exist. I promise the next one is a tech brief with barely any imagery at all, I've leaned hard on beautiful photography for twelve days straight.
Concept: a mycelium materials company producing leather, packaging and foam grown from fungal networks. The design deliberately inverts the category's defaults; biotech branding tends toward dark, clinical and electric blue, so this one goes warm and botanical, with a subtle looping video of spores drifting and mushrooms emerging. The copy pulls hard the other way: plain, technical, B2B-direct, anchored by two concrete numbers instead of sustainability adjectives.
Twelve briefs across travel, food retail, personal branding, events, landscape architecture, pet services, hospitality, coffee, lighting, wellness, restaurants and now biomaterials.
12 down, 18 to go.
Built on the Viper template by Westhill Studio, adapted and customised by me.
Imagery and video generated with AI.
brilliant
Building a visual world across four iconic brands. 🥤
A look at my social media and visual identity work for PepsiCo Congo, spanning Pepsi, Mirinda, Sting and Aquafina.
The project explored distinct visual directions for each brand while keeping the overall campaign system cohesive — from social media creatives to the Dance Like Congo event identity.
What I worked on:
— Social media design
— Campaign visuals
— Event logo & visual identity
— Art direction
More of my branding, packaging and social design work on my profile.
Four owned brands under one campaign system is the hardest version of that brief — the parent wants family resemblance and every brand manager wants separation, and those two pull in opposite directions. Looking at these, what did you hold constant across all four: the grid, the type, or just the energy?