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There are a lot of beautiful designs out there.
But designs that make a brand instantly recognizable, emotionally memorable, and genuinely premium? Rare.
Clean 😍
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I spent about 24 hours from yesterday to today developing the branding for Trellis, a fictional AI gateway for B2B SaaS teams.
I started by sketching out the logo shapes I had in my head and honestly, the first few were pretty bad. But after a while I had a rough idea that actually felt worth pushing, so I moved into Figma. Hallelujah.
From there, I started testing the colours I had in mind, playing with the proportions, and checking how the logo worked at different scales. That was probably the point where I started thinking, okay... this might actually work.
Once the base felt right, I started properly detailing and texturing everything. I went through a lot of iterations, and at one point I had to go back to the brief because I felt like something was still missing. Funny enough, that gave me the last bit of direction I needed.
I finished by trying the identity across a few designs and mockups until I was finally convinced by the direction.
Really enjoyed working through this one. Website is next, and I honestly can’t wait to see how the brand starts stretching into a full experience.
The jump from rough logo sketches to that tight blue/black system is great—Trellis feels cohesive without losing energy. The repeated glow treatment ties the launch visuals together nicely.
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Premium Website Design for a Personal Brand
A clean, modern website designed to create a polished first impression, communicate services clearly, and guide visitors toward taking action. The layout, typography, imagery, and overall visual direction were crafted to feel professional while keeping the user experience simple and engaging.
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Does your current website reflect the level of your brand?
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