Hotel UX Research & Design - Minor Hotels

Conducted end-to-end UX research for Minor Hotels, a luxury hospitality brand. The project included a competitor analysis benchmarking 5 major luxury hotel chains across 10 UX and service dimensions, desk research synthesizing guest pain points from reviews, blogs, and whitepapers, and a full 6-phase user journey map - from Inspiration to Post-stay - highlighting emotional highs, pain points, and culturally grounded user assumptions.

Deliverables culminated in a detailed homepage wireframe designed from research insights, using contextual copy and greyscale visuals rather than placeholders.

Methods: Desk research, competitive benchmarking, empathy mapping, journey mapping. Output: Research presentation deck + homepage wireframe.