Good morning! It always is when it comes to designing ✨stationery✨.
My love for printed objects and, more generally, for editorial design finds peace in designing grids and layouts.
The set I designed for FT Studio, Interior Design Studio by Federica Tomasello, features a 6x9 grid and a pattern, both following the proportions of the logo.
Space, in this case the space of the page, is once again the protagonist of this brand identity.
If you'd like to read the full case study, you can find it at the link: Enjoy it!
YOU CAN'T BOOK A TABLE HERE. BUT YOU CAN ALMOST SMELL THE CHAI. ☕🌧️
BAITHAK — Where the First Rain Feels Like Home. 🇮🇳
What if a café wasn't designed around furniture, but around a feeling?
The smell of wet earth after the first monsoon rain.
The warmth of freshly brewed masala chai.
The comfort of an old Indian haveli.
And conversations that don't need a closing time.
That's where BAITHAK begins.
Not as a real café, but as an imagined space where Indian nostalgia meets contemporary design.
I wanted to explore something different: Can an illustration make you remember a place you've never visited?
So I brought this idea to life through three hand-drawn-inspired architectural illustrations.
🏛️ 01 / THE ARRIVAL
An entrance inspired by Indian havelis. Warm sandstone, carved arches, and the quiet welcome of a rainy afternoon.
🌿 02 / THE COURTYARD
A little escape from the world outside. Open spaces, lush greenery, gentle monsoon rain, and corners made for conversations.
☕ 03 / THE SOUL
The chai counter. Where brass kettles, familiar aromas, and simple traditions become the heart of the experience.
THE CREATIVE APPROACH
Instead of creating another hyperrealistic AI café, I explored soft architectural line art, muted Indian colors, delicate details, and a calm illustrated aesthetic.
Three illustrations. One 30-second cinematic concept film.
One idea connecting them all:
The most beautiful spaces don't just look good. They make you feel something.
BAITHAK isn't just about imagining a café.
It's about giving Indian memories a place to live.
✨ Created as a visual concept for the #RecraftStylesChallenge on Contra.
Now tell me — if BAITHAK existed, would you come for the chai or stay for the rain? 🌧️☕