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Trend Forecasting & Product Innovation | Hydro Flask
PROJECT OVERVIEW
Developed a Spring/Summer 2025 trend forecast for Hydro Flask, exploring emerging influences across fashion, home, art, and lifestyle. The report identified six trend directions and translated them into proposed product concepts for existing drinkware silhouettes.
THE CHALLENGE
Identify emerging trends with the potential to influence the drinkware market, looking beyond the category itself to understand where consumer preferences were heading and how those shifts could translate into relevant product opportunities.
MY APPROACH
Researched emerging patterns in color, print, materials, textures, and consumer behavior across multiple industries.
Rather than focusing solely on what was already happening in drinkware, I looked for connections between categories, identifying where trends were gaining momentum and how they could evolve.
Each of the six directions was supported by visual research, market examples, and written analysis explaining its relevance and potential application.
THE EXECUTION
Using Adobe Illustrator and Photoshop, I translated the research into original product CADs, exploring new prints, colorways, finishes, and surface treatments across existing Hydro Flask silhouettes.
The final presentation brought together trend analysis, competitive references, visual storytelling, and product concepts to demonstrate how each direction could come to life.
THE OUTCOME
A comprehensive, six-direction trend forecast connecting broader cultural and consumer influences with actionable product design opportunities.
The project demonstrates my ability to move beyond trend identification, combining research, creative intuition, technical design skills, and commercial awareness to develop concepts that brands can use to inform future product direction.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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