A Friday pick from the archives. I made this for Whale a few months ago, and it’s still close to my heart. The task was to explain a product with several features without making viewers work to understand it. I kept the structure simple: the problem, the main solution, then the extras. First, scattered company knowledge and the same questions being asked repeatedly. Then, how Whale puts answers inside the tools teams already use. Recording processes and training quizzes come later, once the main value is clear. That order matters. Viewers should understand why they need the product before learning everything it can do. I took the same approach with the animation: calm transitions, focused UI, and time to follow each action. Still proud of this one. Not because I squeezed everything in, but because I gave the important parts enough room.

Smart to hold the quizzes and recordings until the main value lands. Most explainers cram every feature into the opening seconds.

Real eggs. No apologies 🥚 Spent the past week designing WHISK, an artisan mayonnaise brand built on one idea: even the most overlooked item in the fridge deserves a brand that takes it seriously. No squeeze bottle, no label built to disappear into the shelf. Just a glass jar, a short ingredient list, and four flavors told apart by one accent color each. Classic, garlic and herb, smoked chili, vegan. 🫙 Sometimes the boldest thing a condiment can do is be particular about itself.

The animation looks top tier! Nice work