One of my favourite parts of creating UGC for tech brands is finding ways to make a feature feel useful without over explaining it. For this Slate video, I used its background removal and mobile editing tools to turn static photos into a stop motion for a fun, creative visual hook ✨ A simple feature, shown through an actual creative use case immediately rather than another screen recording tutorial (show first, tell second)

Would you rather have more views but less engagement, or more engagement but fewer views?

I'd pick the second one every time, and I have the numbers to explain why.

Over the last five months as content strategist for WayMaker Media (contracted by March Forth Agency), a Black culture editorial brand, views went down.

Engagement went up 72.5%. Shares up 149%. Net new followers up 9k+. which is 102.4%.

Fewer people scrolling past. Far more people actually doing something.

The full case study is live on my profile now here. Will share & update again soon 🥂