AI is becoming less of a tool and more of a workflow amplifier — especially for reducing production friction and iteration time. The real advantage comes from how well it integrates into decision-making, not just automation.
Well said. AI’s real value isn’t in replacing tasks, it’s in accelerating iteration and improving decision quality. When integrated properly, it becomes a strategic multiplier, not just an efficiency tool.
Exactly. The shift from 'output volume' to 'decision quality' is the real game-changer. It allows us to explore ten directions in the time it used to take to explore one. Do you see the 'strategic multiplier' effect being felt more in product development or high-level leadership right now?
Great point. In design and marketing, the multiplier effect is visible first in product and campaign development, faster testing, more iterations, better decisions.
But long term, leadership benefits more. When AI supports scenario thinking and strategy, it shifts from efficiency tool to real competitive advantage.
AI for the masses, craft for the rich. What do you think about this? 👀
Brands like Dior or Prada invest in hand drawn animation, where you can feel the time and the hands behind it. Meanwhile Coca Cola makes its Christmas campaign with AI.
When anyone can generate “perfect” in seconds, the human touch becomes the distinctive thing.
Is AI becoming the look of mass market, while craft becomes the new luxury? 🤔
One page with brand, web and product UI together is a strong move. Clients see the range without clicking around. Rebuilding mine with AI coding tools taught me the same thing: the speed lets you spend the saved time on the case study writing, which is what actually wins work.
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