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Building clean, fast websites and graphics for small businesses while exploring AI training and evaluation roles has been such a rewarding mix lately. Balancing a strong design eye with AI-assisted workflows is completely changing how we approach web projects.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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A client gave this idea the green light before I even started building it.
Been using AI a lot lately to prototype ideas early, show the direction, and make sure we’re aligned before jumping into the actual build.
Such a good time saver.
AI can build a page quickly. Keeping it recognizably yours is the harder part.
Vercel is testing a simple idea: give AI clear design guidance before it starts—not just colors and fonts, but the decisions that make a brand feel consistent.
The bigger lesson applies to any business: AI works better when your taste is documented instead of trapped in someone’s head.
A clear creative guide turns “make something nice” into repeatable decisions—and makes faster work feel less generic.
If an AI had to represent your brand tomorrow, what rule would you teach it first?
Your website is no longer just being read by people.
AI search engines are reading it too and they understand your website in ways surprisingly similar to how a good UX designer evaluates it.
@Framer's latest AEO guide highlights a few things that matter:
1. Clarity beats cleverness - If a page jumps between ideas, uses vague language, or assumes too much context, AI systems have a harder time understanding what the page actually means.
2. Structure matters - Clear headings, sections, summaries, definitions, and FAQs help AI break content into usable chunks. That is essentially good information architecture.
3. Context > Keywords - AI search is not simply matching keywords. It is trying to understand relationships between ideas, anticipate follow-up questions, and determine whether a page provides enough context to answer them.
This changes how I think about AEO.
You don't need to "write for AI." You need to build websites that are genuinely easy to understand.
For humans first. And increasingly, for machines too.
That means website strategy, content architecture, UX, SEO, and AI discoverability are becoming much more connected.
The interesting part?
Good UX is starting to become good AI optimization.
If your website is struggling with poor AEO results, book a free discovery call today!
