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Design and build a modern, conversion-focused nursery and landscape website using Google Stitch. The experience should guide visitors from inspiration to purchase or booking with as little friction as possible. Use Stitch to rapidly explore different layouts, color palettes, and component variations tailored to a contemporary plant brand—think clean typography, generous white space, and immersive plant photography.
The site should include:
A visually rich homepage that highlights featured plants, seasonal collections, and landscaping services.
Detailed product and plant pages with care instructions, light and watering requirements, and recommended companion plants.
A services section for landscape design and maintenance, with clear pricing tiers, process overviews, and an easy way to request a quote or consultation.
An educational hub or blog with guides on plant care, garden planning, and sustainable landscaping practices.
A streamlined cart and checkout or booking flow optimized for both desktop and mobile visitors.
After designing the core experience in Google Stitch, enhance it with an additional AI tool to create an even smarter and more personalized nursery experience. For example, integrate:
An AI plant-matching assistant that recommends plants based on a user’s space, climate, and experience level.
An AI-powered visual search that lets users upload a photo of a plant or garden and instantly find similar products or design ideas.
AI-generated care schedules and reminders delivered via email or SMS, tailored to each plant purchased.
AI-driven content generation that adapts care tips and recommendations to a user’s skill level, from beginner to expert.
The final result should feel like a modern, AI-augmented plant nursery: beautiful, educational, and highly interactive—helping users discover the right plants, understand how to care for them, and easily book landscaping services, all within a cohesive, Stitch-designed interface.
Link To Prototype
What a flex — and it’s completely justified.
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Proud to share my submission for the #configMakeathon 🦋
Design has one job — make people feel something before they think something.
For the #ConfigMakeathon, I built a complete digital campaign experience for Butterfly Conservation's "Britain's Favourite Butterfly" — taking a public vote and transforming it into something people actually want to be part of.
The challenge wasn't technical. It was human. How do you make someone genuinely care about a species they've never noticed? How do you turn conservation data into something personal? How do you design an experience that moves people from passive viewers to active participants?
The answer was architecture — three distinct experiences working as one:
🗳️ Results Explorer — A fully filterable species discovery system built around personality vibes, wing colours, and rarity. Not a leaderboard. A world worth exploring.
🧬 Personality Quiz — A matching experience that gives every user a butterfly identity rooted in real behavioural traits. Flashy. Feisty. Adventurous. Rare. When someone sees themselves in a species, the relationship changes entirely.
🌿 Conservation Narrative — A story-first approach to ecological data that earns its urgency rather than demanding it. The stakes land harder when you already have a favourite.
This is the kind of work I find most meaningful — where design isn't decoration, it's the strategy itself.
🔗 Prototype:Prototype
Built with Figma · Figma Make · MCP
#ConfigMakeathon #Figma #UXDesign #ProductDesign #DesignForGood #ButterflyConservation @Figma @Contra @Contra HQ
Pretty Good!
Working on a new website for bem, would you like to see the brand identity behind it?
Yeah sure I will love to
The concept that didnt make it through the selection process but majority of the brand language, imagery and the visual identity system were adopted and harmonized with the selected one to create one unity and expand the entire design system.
The logo features a modern, intelligent logomark built around a three-phased star symbolizing curiosity, signal throught the noise, and transformation. Constructed from sharp vertical lines with varying stroke weights, it creates a subtle optical illusion that reflects the brand’s core idea of clarity emerging from complexity. The three phases are conceptually tied to the brand name - Ctrl, Shift, and the final outcome: taste. This is paired with a confident, taste-led wordmark blending script and serif typography to spark intrigue and character.
The overall identity is editorial, bold, and creative-first slightly irreverent yet refined. It is opinionated rather than instructional, community-driven and culture-forward, designed to feel like a living platform rather than a one-off campaign.
The visual system combines pitch-black foundations with shades of grey, accented by subtle color tints, glowy gradients, grainy 3D elements, visual distortions, and futuristic AI-generated imagery, creating a rich, expressive language for rooms filled with artists, technologists, and builders.
You can see full project here
You can see the final selected direction.
Thanks for the feedback in advance, much appreciate your support.
wow, the visual identity is absolutely flawless. this work is fire! 🔥
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