[New Project] I was walking through São Paulo when I spotted a newly opened bar called Cajá. The bar had no logo, no sign, nothing—but it did have one thing: a cheerful bird singing upstairs. That became the primary inspiration for this logo and the project's overall design. As this was a personal project, I had freedom to explore new possibilities, but I also faced the challenge of being my own client and finding myself in a position familiar to designers: never feeling that the work is truly finished.

Being your own client is such an accurate way to put it, that's exactly the trap. The bird stamped across the napkins and bread cloth already feels lived in. What made you finally decide it was done enough to post?

Last week, I created Poco A Poco, a concept identity system for a Venezuelan street-food truck in New York. The project was made for a competition raising donations for families affected by the earthquakes in Venezuela. This sat close to home. I have family who were there during the earthquakes, and who are now part of rescue teams helping to find people beneath the rubble. Poco a poco means “little by little.” That phrase became the heart of the project. Food discovered bite by bite. Recipes carried between generations. A migrant community building new ties in a different city. The identity grew from three ideas: origin, adaptation and community. Research into San José de Barlovento and Afro-Venezuelan culture shaped the direction. I wanted the system to feel immediate from the street and richer the closer you get. Little by little. Bite by bite. View the full project here: https://jeremiahhaastrup.com/work/poco-a-poco

Great looking identity!