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Recharge Subscription Integration - Best Fur Forward
Designed and implemented a complete Recharge Payments subscription integration for Best Fur Forward, an Australian-owned sustainable pet product brand selling eco-friendly cat litter on Shopify.
The project involved building a seamless one-time vs. subscribe purchase toggle directly on the product detail page, giving customers full control over their buying preference. Subscribers receive an automatic 10% discount (reducing the price from $150 to $135), with a crossed-out original price displayed to reinforce the perceived value.
Three flexible delivery schedules were configured, every 1 month (10% off), every 2 months (10% off), and every 3 months (7% off), allowing customers to align auto-shipping with their household consumption habits. The widget also communicates subscription benefits inline: free shipping, flexible schedule adjustments, and a "lesser than the cost of a coffee" value hook that reduces purchase hesitation.
A "Most Popular" badge was strategically placed on the subscribe option to guide purchasing decisions and increase subscription conversion rates, directly supporting the client's goal of building a predictable recurring revenue stream.
Key deliverables: Recharge subscription widget setup, discount tier configuration, delivery frequency logic, conversion copy, Shopify theme integration, and Shop Pay compatibility.
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Aurum, my first Framer x Shopify e-commerce template, is finally live on the marketplace!
find it here: https://framer.com/marketplace/templates/aurum/
suuuuper excited!
5 marketing triggers that drive conversions:
1. PRICE
"$2 per day" ✅
"$298 per year" ❌
The brain anchors to the first number and judges value based on it.
2. Call to Action
"Get access now" ✅
"Learn more" ❌
Direct, outcome-focused CTAs work better when intent is already there.
3. TIME PERCEPTION
"Delivered in 2 weeks" ✅
"Delivered in 14 days" ❌
Smaller numbers feel faster - even when the actual time is the same.
4. URGENCY
"Only 10 days left" ✅
"About a week left" ❌
Specific numbers create urgency and clarity.
5. LOSS AVERSION
"Don’t miss out" ✅
"Get more" ❌
Loss aversion is ~2.25x stronger than the desire to gain.
I’ve seen most impact from pricing + CTA changes. Curious - what made the biggest difference in your projects?
Thanks a lot for your insight.
Built a quiz funnel for a meditation app that actually converts
Client came through an agency partner with a Figma design for STILL - a meditation subscription app that needed a quiz-style onboarding flow to segment users before checkout.
The build:
Figma design → Replo landing page on Shopify
Custom JavaScript for multi-step quiz logic (personality assessment, goal selection, personalized plan recommendation)
Dynamic pricing display based on quiz responses
Conditional page sections that show/hide based on user answers
Mobile-responsive throughout
The technical fun:
Replo's data-id attribute handling is quirky when you're building complex conditional logic - had to structure the JS to work with Replo's rendering without fighting the platform. Also built fallback logic so the funnel degrades gracefully if JS fails (still navigable, just loses personalization).
Final result: clean quiz experience that feeds directly into Shopify checkout with the right plan variant pre-selected.
Working with agencies on specialized builds like this is where I thrive - you give me a design system and complex requirements, I turn it into functional code that actually works.
A job well done 👏
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