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Taste Test
Website Redesign: Tidy Upped – Hero Evolution
Redesigned the cleaning service landing page into a high-converting lead machine, improving trust and reducing user friction.
Before: Low-contrast theme with centered text overlay. Lacked an immediate conversion path and showed zero social proof above the fold.
After: Premium layout featuring an embedded booking form, bold left-aligned typography, dual CTAs, and a prominent trust framework with a 4.9/5.0 Google rating and industry badges.
Which approach do you think drives higher conversions for local services? The minimalist text overlay or the friction-free, form-driven layout?
0 voted
0%
8 voted
100%
8 votes
Closed
Going with After. Moving the form above the fold and anchoring it with the 4.9 Google rating removes the biggest friction points from the original. The centered overlay in the Before version made it feel like a brochure rather than something you'd actually book from.
Amazing
Good job
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