Kenoby is an HR SaaS with a bold vision. The branding challenge here was to reflect innovation and personality without leaning into a geeky or clichéd aesthetic because the client was a fan of Star Wars but explicitly requested a brand that didn’t feel overtly geeky. The solution was subtle yet meaningful: we merged two core concepts, the lightsaber and radar, symbolising precision and the talent search, into a minimal, sophisticated visual identity.

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