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This sample shows the editorial system behind long-form YouTube and podcast content: a clear hook, structured context, deliberate pattern breaks, supporting motion graphics, proof inserts, and a satisfying payoff. I shape the story and pacing, direct the visual language, oversee sound polish, and turn strong moments into repurposable short-form assets. The result is a polished episode that feels intentional without becoming visually noisy.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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From digital interfaces to printed materials, every application is designed to keep the brand clear, consistent, and recognizable across every touchpoint. The goal wasn't just to create a logo, but to build a visual system that works wherever the brand appears.
Good job
Made my own announcement video out of Medium's new repost feature.
I recently completed a creative advertising campaign for Maple3, a premium, plant-based hydration drink made from 100% pure organic maple sap.
The challenge was to create a campaign that could communicate Maple3’s natural advantage while still feeling bold, performance driven, premium, and relevant to modern athletes and active lifestyles.
Rather than relying on traditional product-focused ads, I developed a visual campaign that placed Maple3 directly inside the world of movement and performance from trail running and cycling to swimming, snowboarding, road trips, and outdoor adventure.
The goal was to answer one key question:
How can we make natural hydration feel just as powerful and aspirational as the world’s leading sports brands?
Through strategic creative direction, AI-assisted visual exploration, product storytelling, and design refinement, I created a cohesive campaign built around the idea:Nature-powered hydration. Performance in motion.
This project also gave me the opportunity to explore how AI can support not replace creative thinking.
Every visual started with a concept, was shaped through intentional art direction, and refined into a consistent campaign system.
The full Maple3 case study is available on my Behance.
🔗 Link to the full project is in the comments.
I’d love to hear your thoughts.
Which campaign concept stands out to you the most?
The underwater frame stands out to me. It makes maple hydration feel athletic without leaning on the usual gym imagery, and the repeated bottle angle and yellow type keep the whole set together.