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Most pet brands choose between cute or credible.
Catopia was designed to prove you can do both.
A playful identity system built to stay consistent across packaging, retail, and motion.
If a brand breaks in real use,
It was never a system.
Full project on my profile.
#BrandIdentity #PackagingDesign #MotionDesign #AveraxStudio
Playful doesn’t mean unstructured. Curious how others approach this.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
I had a window of free time during the busy season with my in-house design role, and decided to do a spec rebranding of a local coffee shop in the Texas hill country.
This one was particularly fun as I challenged myself to incorporate digital illustration.
This looks clean and well thought out. How long did it take you to bring everything together?
15 brands in 15 days.
Nobody asked.
I just didn't stop.
Made a recap video.
Watch it and tell me if you see the pattern.
↓
We partnered with Soundcloud to design the UI and UX of their corporate website. A unified system built to handle a wide range of content, bringing consistency, clarity, and flexibility at scale.
This is solid 👏 The overall presentation is very strong.”
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