New design for sure. The distressed texture in the type makes it feel like actual street photography lives inside the letters. The previous version is clean but this one has grit.
I’d lean toward Version B. The darker direction gives the hardware more presence and makes the whole experience feel more intentional and engineered. Version A is visually interesting, but B gives Montairé a much clearer identity at first glance.
The two directions make the art-direction choice feel tangible—the cozy version adds story, while the navy one keeps the character and controls beautifully focused. I’d lean cozy for warmth, but both have a strong, readable hero hierarchy.