*Mock Yoga & Wellness Brand Identity & Design* I helped the visionary behind KALA actualize her d...*Mock Yoga & Wellness Brand Identity & Design* I helped the visionary behind KALA actualize her d...
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I helped the visionary behind KALA actualize her dream of a community that weaves threads of creativity, sisterhood, and the soothing cadence of a slow life.
From concept to brand strategy, I help her turn all of her big, bold ideas into an actual brand that makes sense to her soul.
Next, we'll expand KALA's impact through storytelling, systems support, and strategy across social, website, and email platforms.
This feels so intentional and warm the way the brand captures creativity, sisterhood, and slow living comes through beautifully. Love how cohesive the strategy and visual direction feel ✨
Brand Identity & Packaging Design
A complete visual identity and packaging concept for Cerveja do Bolo, including branded packaging, merchandise, and outdoor signage. I developed the visual direction and applied the brand consistently across multiple touchpoints to create a cohesive and recognizable identity.
Rather than following the typical loud adventure aesthetic, we kept the system clean, modern, and confident, reflecting XNOMAD's idea of quiet luxury and freedom.
The identity was built around a distinctive X, supported by a minimal wordmark, bold blue palette, typography, graphic patterns, and applications across digital and physical touchpoints.
Wake Up Anywhere.
One of those projects where simplicity did most of the talking.