HEATD is a heated Pilates and yoga studio in Mableton, Georgia. The name already said it all, so we made one decision from day one: the heat would be the whole brand 🔥 Amazing project and amazing team. Collab with @gerbzagency

Curious how the terracotta palette got settled here: did the colour come first and the type follow, or the other way round? The heat idea reads as much through the warm tones as through the name itself.

Second Serve Club — Exploring Visual Identity Through AI & Design.

For this branding challenge, I created a series of original logo marks in Adobe Illustrator, inspired by vintage tennis culture.

I then explored how these designs could come to life by combining my own typography, monograms and colour identity with AI-generated visuals using ChatGPT.

From the texture of a clay court to embroidered details on tennis balls, the goal was to bring the brand identity into a more tangible, realistic setting.

An exploration of how traditional graphic design and AI can work together to create a cohesive visual world.

Designed by me. Visualised with AI. 🎾

Full brand identity case study coming soon. #BrandIdentity #VisualIdentity #GraphicDesign #AIDesign #ChatGPT

The SS mark stamped into the tennis ball felt is a great detail. Looks very real on the clay court.