Led art direction and visual strategy for WuːuM from concept through launch and iteration, design...Led art direction and visual strategy for WuːuM from concept through launch and iteration, design...
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Led art direction and visual strategy for WuːuM from concept through launch and iteration, designing the visual identity and overseeing its translation across physical space, digital platforms, and launch materials for a new creative community hub.
A logo is the face of a brand, but branding is its entire personality.
From visual identity to packaging, every detail tells a story and creates a connection.
Most candy brands try to look sweet. We wanted Pillow Snacks to look loud.
Bold type, four bright colors and one line that sets the tone: Swedish candy, made loud. From the billboard to the landing page, it all speaks the same language.