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Title: Moisturizer Ad Copy
Description: Created a spec/concept, product-focused advertisement for a lightweight moisturizer. The copy highlights hydration, comfort, and everyday skin care while using a problem-solution approach to address dry, tired-looking skin and ends with a clear call to action.
The network for creativity
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Creatives on Contra have earned over $150M and we are just getting started
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Scope of Work & Strategy
Persuasive Copywriting: Authored elegant, benefit-focused messaging highlighting formula quality, skin versatility, and confidence.
Visual Styling & Art Direction: Curated a sophisticated color story using deep burgundy and soft rose silk textures to communicate luxury.
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AI UGC Skincare Ad for LUMA SKIN
This AI-powered UGC skincare advertisement was created for LUMA SKIN, a fictional premium skincare brand. The project showcases the Barrier Restore Serum through natural product interaction, realistic skincare application, detailed texture shots, and a polished product-focused ending.
The creative direction combines authentic UGC-style storytelling with premium commercial visuals, designed for modern social media advertising. The goal was to create content that feels natural, engaging, and visually refined while keeping the product as the central focus.
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