A $20 lead can cost you more than a $60 lead. Sounds wrong, right? Here's why. The $20 lead might...

A $20 lead can cost you more than a $60 lead. Sounds wrong, right? Here's why. The $20 lead might...A $20 lead can cost you more than a $60 lead. Sounds wrong, right? Here's why. The $20 lead might...

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Razia Bano

• Sep 17

A $20 lead can cost you more than a $60 lead.

Sounds wrong, right?

Here's why.

The $20 lead might never answer the phone.

The $60 lead might book an appointment.

And the $60 customer might actually buy.

So which lead was cheaper?

The one that cost $60.

This is why I don't judge Google Ads only by the cost shown inside the account.

I want to know what happens after the lead arrives.

Because getting cheap leads is easy.

Getting valuable customers is the real game.

#GoogleAds #LeadGeneration #PPC #CustomerAcquisition #DigitalMarketing

Nirooz Vp

• Sep 17

A good business can have a great story, but if the website doesn't communicate it clearly, people can miss the value.

Zara Designs

• Sep 19

Looks Lovely..

Samson Bojesomo

• Sep 17

𝗜’𝘃𝗲 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗦𝗵𝗼𝗽𝗶𝗳𝘆 𝘀𝘁𝗼𝗿𝗲𝘀: 𝗺𝗼𝗿𝗲 𝘁𝗿𝗮𝗳𝗳𝗶𝗰 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗮𝗹𝘄𝗮𝘆𝘀 𝗺𝗲𝗮𝗻 𝗺𝗼𝗿𝗲 𝘀𝗮𝗹𝗲𝘀.

Your Shopify store may NOT need more traffic. It might need a better reason for visitors to buy.

I see this all the time:

A store is getting visitors.

People are viewing products.

Some are even adding to cart.

But sales? Still low.

So the first thought is:

“We need more ads.”

Not always.

Before spending more money on traffic, check these 6 things:

→ Is your offer clear within 5 seconds?

→ Does your product page answer the buyer’s biggest questions?

→ Are reviews and trust signals easy to find?

→ Is the Add to Cart button obvious on mobile?

→ Are shipping and returns explained clearly?

→ Is there a strong reason to buy NOW instead of “maybe later”?

More traffic sent to a weak buying experience can simply mean paying for more people to leave.

Fix the leaks first. Then scale the traffic.

I’m curious:

What’s the biggest challenge with your Shopify store right now?

A) Traffic

B) Add to carts

C) Checkout abandonment

D) Low conversion rate

E) Not sure yet

Drop the letter below 👇

I’ll reply with one thing I’d check first.

Shopify Design ChatGPT shopifycro Shopify shopifyexpert

Sou Ja

• Sep 17

Working on this static ad. Let me know if you like it ❤️

staticads Google Ads Google Ads Specialist ChatGPT

Ganesh S

pro

• Sep 18

Nice work! But the brightness of the environment and the sign boards could have been lesser and a bit more contrast in the background would make the product more prominent.