Okay, so picture this, if you will. My case study is about to be uploaded. All my T’s are crossed...Okay, so picture this, if you will. My case study is about to be uploaded. All my T’s are crossed...
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Okay, so picture this, if you will. My case study is about to be uploaded. All my T’s are crossed and all my I’s are dotted. I click “Publish” and wait—nothing happens. I check my stats and see that Contra is suggesting an “Engaging case study description.” So what do I do?
My initial instinct was to rip everything out and start from scratch. But I had to ask myself: how does that actually help me when Contra has already pointed out where I should look? Take a look at what you have and ask yourself—why isn’t what I wrote selling?
I took a little time to tweak what I had. After a few minutes, I was able to get past that “Engaging case study description” suggestion, and my case study showed up on my portfolio.
The biggest takeaway is that sometimes the answer is right in front of you.
Employee list screens are the homework assignment of SaaS design. A table is a table is a table. Nobody's winning an award for this view and that's exactly why it matters.
The restraint here is the point. No colored tags, no status badges fighting for attention, no dashboard widgets crammed into the sidebar. Just the data, breathing in a dark container with enough row spacing that your eyes don't blur at record five.
That split between a bold brand identity and a restrained product UI is one of the hardest things to get right in B2B SaaS.
"A table is a table" is the harder argument to make internally than the design itself - most teams would've shipped colored status tags just to have something to show in a review.
The way the oversized promise carries through the pink palette is really effective—the close-up crops make the car feel immediate without losing the campaign idea.
did some home cleaning - works page is now my homepage
i've lost over 50% of traffic because people dropped off on my previous homepage (about now) that didn't give any value
check it out yourself: https://seb-astian.com