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AI vs. Human Touch in Design: What’s your take? 🤔
The visual below was completely generated using Artificial Intelligence — very little manual work was involved. While AI tools can produce stunning imagery in seconds, can they truly replace the strategic thinking, precision, and soul of a human designer?
Will AI completely take over the design industry, or will it remain just a powerful tool for us to enhance our workflow?
I’d love to hear your thoughts — drop your opinion in the comments below! 👇
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AI tools don’t always understand design the same way.
Some are really good at creating beautiful, spacious and aesthetically pleasing interfaces.
Others focus more on functionality, user flow and UX — even if the final interface doesn’t look as polished.
And that is why you need to understand the strengths of your AI tools and direct them accordingly.
For this design, I tested Claude, ChatGPT, and Figma Make.
Now I want to know which one was the best.
Pick your winner 👇
Figma make is better visual🔥
CityGolf USA - Logo Design
Sharing a recent logo project for CityGolf USA, an indoor golf experience looking for an identity that felt elevated and established while still approachable.
The direction explores a custom signature-style wordmark with subtle golf references built directly into the lettering.
The goal was to create something distinctive and immediately recognizable, elevated and aspirational, while still feeling approachable to a broad range of golfers.
Really enjoyed developing this one and seeing the identity come to life across different applications.
Check I out! CityGolf
Logo Design · Logo Suite · Secondary Mark · Brand Applications
The signature-style wordmark was a great choice for this, Sydelle. It feels premium without becoming too formal, and seeing it across the golf balls, apparel and interior signage really sells the identity as a complete brand system.
Visual piece inspired by the 1980s, with an 8mm film aesthetic, created with Midjourney.
This is great, bringing back old memories..