Transforming Floral Gifting: Discover Vivid Bloom's Identity

Transforming Floral Gifting: Discover Vivid Bloom's IdentityTransforming Floral Gifting: Discover Vivid Bloom's Identity

The network for creativity

Join 1.25M professional creatives like you

Connect with clients, get discovered, and run your business 100% commission-free

Creatives on Contra have earned over $150M and we are just getting started

Back to feedPost

Logo Flow

pro

• 21h

Vivid Bloom

I got a brief for a floral and gifting brand.

The brief? Create a brand that celebrates life's meaningful moments through the beauty of flowers, while feeling modern, uplifting, and memorable.

Here's how I brought Vivid Bloom to life:

Explored the emotions behind gifting flowers - love, gratitude, celebration, and connection.

Developed a brand story centered around helping people express feelings that words alone can't always capture.

Designed a custom floral-inspired symbol that represents growth, beauty, joy, and the many ways people connect through meaningful gestures.

Built a fresh visual identity using soft lavender, blush, and mint tones to create a feeling of warmth, elegance, and positivity.

Created a versatile branding system that works seamlessly across packaging, stationery, social media, and retail experiences.

The result?

A brand identity that feels vibrant, welcoming, and full of life. One that transforms a simple bouquet into a memorable experience and helps customers celebrate the moments that matter most.

The client's reaction?

"This perfectly captures the emotion behind our brand. It feels fresh, beautiful, and instantly recognizable."

Brand Design Logo Design Iconography Design Adobe Illustrator Adobe Photoshop

MD Rafee Alam

• 14h

The teal and purple palette with the geometric bloom mark hits that "modern but still warm" balance the brief called for. Gifting brands often go too soft or too formal but this one keeps the emotion without going pastel.

Logo Flow

pro

• 3h

Thank you so much for your thoughtful observation! I really appreciate you taking the time to share such detailed insights.

Dhaval Adesara

• Jun 5

Recently wrapped up brand identity design for SaaS startup

portfolioreview Logo Design Brand Design Adobe Illustrator Adobe Photoshop

Mcnove Pineda

pro

• 11h

smart design!

Golden Ekpendu

pro

• Jun 5

What if CapCut had its own Formula 1 team?

Introducing CapDrive — a bold reimagining of CapCut as a world-class Formula 1 powerhouse.

For this concept project, I designed every aspect of the team’s identity, from the logo and race car livery to the drivers’ suits, helmets, gloves, compression gear, and other race-day essentials. I also extended the brand beyond the track with a collection of fan merchandise and lifestyle accessories.

Built around a sleek, modern green colour palette, CapDrive embodies speed, precision, innovation, and performance. The result is a cohesive motorsport brand designed to compete at the highest level and challenge the very best on the Formula 1 grid.

A complete visual identity for a team ready to dominate the pinnacle of motorsport.

capcutdesignstudio

Kiran Farzana

• Jun 6

Nice

Farida Amin

pro

• Jun 4

V1 or V2 Please help me pick one! 😅

Been staring at these two concepts for HouseHub and I honestly can't decide. V1 has that house outline wrapping the H, feels warm and familiar. V2 strips it back to just the mark, clean, bold, confident.

Both feel right for different reasons and I keep going back and forth.

Which one would you choose? 👇

logodesign brandidentity logoexploration

5 voted

17%

25 voted

83%

30 votes

Closed

Varun Bhagtani

• Jun 5

I'd lean toward V2. The standalone H mark feels stronger, more confident, and more memorable at a glance. I also like how the geometry(sharp edges) of V2 subtly hints at a house without relying on a literal house outline, which gives it a more "distinctive" identity. V1...