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Should I lower my price to get more clients?
It's one of the questions I hear most from experts. And honestly, usually not.
When sales are slow, price is the easiest thing to blame. It's the one number you can change in five seconds.
But most of the time the problem sits somewhere else. The page doesn't explain the outcome clearly. The follow-up stops after one email. Or the right people just aren't seeing the offer.
Drop the price without fixing that, and you tend to sell about the same amount. Just for less.
So before you touch the price, find out where people are actually leaving.
That answer is usually way more useful.
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Join 1.25M professional creatives like you
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Comment TEMPLATE and I'll send you my landing page framework for free. 👇
Not every landing page should look the same!!
We A/B tested long vs. short opt-in pages for the same freebie opt in page...
And short won almost every time versus traditional long form pages (but not always!)
Don't follow a generic prescription. Test what works for YOUR audience, and use the framework as your starting place.
Short opt-in pages winning almost every time makes sense, less to read before the form. What was the case where the long page won?
A 5-email launch sequence for Kajabi
A simple sequence for launching an offer:
The story: why this offer exists
The problem, and what it's costing them
The method, with one quick win
Proof, and the offer
Last call: the deadline and the FAQ
Write all five before launch day, then schedule them in Kajabi.
Which of the five is hardest for you to write?
#Kajabi #SalesFunnel #OnlineCourse #KajabiWebsite #CourseCreator
A client messaged me with a launch date 9 days away and a Kajabi sales page that wasn’t finished. The developer before me had left in the middle of the project.
I opened the page and found the sections didn’t match each other. There were three different fonts, the pricing block was half built, and the checkout button went to a page that didn’t exist yet. Nothing was wrong enough to need a restart, but nothing could go live either.
I spent the first day writing a list instead of building. What already worked, what was broken, and what would stop a buyer from paying. The layout stayed. The pricing section I rebuilt from scratch, the fonts I fixed across the page, and I connected the checkout and the emails that go out after someone buys.
Before it went live I bought my own course through every path to make sure the access email arrived. It did, and the client launched on the date she wanted.
This isn’t the first unfinished Kajabi project I’ve picked up, and it won’t be the last. After 5 years on the platform I know where these builds usually break: checkouts, automations, and access emails. If you’re stuck with a half-built page and a launch date, send me a message. Most of them are closer to done than they look.
