Tool Finder Branding 🔎 Tool Finder helps users make informed buying decisions through honest software reviews, comparisons and educational content. I reimagined the brand across YouTube and the web, developing a cohesive identity that strengthens recognition, reflects its authority and creates a consistent presence across every digital touchpoint. When Francesco first reached out, Tool Finder had never established a true brand identity. The goal was to create a scalable brand system that could evolve alongside the business as it continued to grow its YouTube channel, website and future ventures. The identity needed to feel like a modern media brand rather than another software company. It had to balance playfulness and approachability with professionalism, while remaining distinctive in an increasingly competitive market. The result is a flexible identity system centred around the new 'Finder' mascot. Designed to adapt across content, digital products and marketing, the brand gives Tool Finder the foundations to grow with confidence and establish itself as the go-to destination for discovering, comparing and exploring better software.

Great Work

I have been playing around with two different hero section directions for an architecture/real estate landing page, and I honestly can't decide which one nails the vibe better. Both use the same layout structure, but the typography and photography give them totally different personalities.

Design A: Bold, modern sans-serif headline paired with a warm, rustic cabin. Feels grounded, cozy, and confident.

Design B: Elegant serif headline over a sleek concrete-and-glass villa. Feels luxurious, editorial, and refined.

Which one speaks to you? and tell me why? Your feedback genuinely shapes what I build next, so thank you in advance for taking a second to weigh in!

both are looking good, hard to choose , still go with A