I designed an AI Marketing Analytics platform from scratch.

Marketing teams have plenty of data.

The harder part is understanding what changed, why it changed, and what deserves attention next.

So I designed AIMA — AI Marketing Analytics around one connected workflow:

DATA → ANALYTICS → INVESTIGATION → AI INSIGHT → HUMAN REVIEW → ACTION

The product experience includes:

• Marketing Analytics Dashboard • Campaign Intelligence • AI-Assisted Insights • Performance Analytics • Reporting & Sharing • Marketing Website • Responsive Desktop / Tablet / Mobile System • Interactive Prototype

The UX was designed around a simple principle:

AI ASSISTS. MARKETERS DECIDE.

Instead of making AI the decision-maker, AIMA uses AI as an analytical layer that helps marketers identify signals, understand context, review evidence, and decide what to do next.

I also designed the complete marketing website around the same product system — from the homepage and solutions pages to resources, case studies, pricing, contact, and the final conversion flow.

This is a conceptual UX/UI project exploring how an AI-powered marketing analytics product could work as one connected experience.

Designed in Figma.

More screens, UX decisions, and interaction details are available in the full case study.

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