So, what is ROSI?

A few cans. Five colours. One very simple fish. A ridiculously large wordmark.

And hopefully proof that everyday products don’t have to look everyday.

The ridiculously large wordmark is the entire personality, tinned fish has never strutted like this. Proof that confidence is a design decision, not a budget line.

the starting point for a new brand for a modern AI tax platform. instead of looking at AI, we looked backwards. old currencies, ledgers, classical architecture and centuries-old symbols of value. sharing the final very soon ↓

Nice work