I've been challenging myself to create more complete branding projects instead of focusing only on logos
LUNARA is a fictional premium skincare brand inspired by nature, minimalism, and timeless design. My goal was to create a visual identity that feels elegant, calm, and versatile across different brand touchpoints.
For this concept, I explored:
Logo design, Typography, Color palette, Business card mockups, Skincare packaging applications
This project is part of my journey to improve my branding and visual identity skills, and I'd genuinely love to hear your thoughts.
The mark fans out from a narrow point, while the wordmark leans forward. together, they give it a sense of movement without needing much detail.
There’s a lot of color in the wider identity, so the logo holds its own in plain white. Simple geometry with enough weight to stand up to everything around it.
The ridiculously large wordmark is the entire personality, tinned fish has never strutted like this. Proof that confidence is a design decision, not a budget line.