I partnered with Lightfoot to design four PPC landing pages supporting international campaigns, with a focus on the Singapore market. The goal was to translate Lightfoot’s bespoke travel approach into high-end, conversion-focused digital experiences that inspire while driving qualified enquiries. The challenge was to design landing pages that: · Position Lightfoot as a high-end specialist, not a mass operator · Communicate deep destination expertise with simplicity · Balance inspiration with strong, clear conversion pathsAll within the fast, competitive context of PPC. Here you can see the result for their Brand Page. A PPC Landing Page that overviews their overall offers and feeling for the brand, and communication tone.