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Daytona_CICEG — Motorsport-Inspired Footwear Concept | Consumer Product Design
Concept development and industrial design of a motorsport-inspired performance footwear piece — developed in conjunction with Tecnológico de Monterrey and the Guanajuato State Chamber of the Footwear Industry (CICEG/Shoemaster).
The design process explored the translation of motorsport visual language and performance engineering principles into a consumer footwear system — integrating material selection, construction logic, ergonomic fit considerations, and brand identity development within the context of the regional footwear manufacturing industry.
The project bridged academic design methodology with real industry requirements, developing a concept system oriented toward the manufacturing capabilities and market positioning of the Guanajuato footwear sector.
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