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Hello, I am soo ashamed that i just got to know about Recraft. But better late than never no? For this particular challenge i came up with Catt, a mascot for a fictional brand called Project Her which mainly deals with matter reproductive health, cervical cancer awareness and de-stigmatization of HPV.
Our mascot, Catt, is the visual embodiment of empowerment and autonomy. Designed to be approachable and vibrant, Catt functions as the warm, reliable voice of the brand, turning intimidating health conversations into personal, daily routines. By integrating our Cattleya orchid motif into functional, daily lifestyle touch points, from skincare to personal accessories e.g the petal patches( i mean who doesn't want a flower on their face),we normalize the presence of vital health information and foster a community of proactive, informed individuals. I also designer collectibles such as stickers, pimple patches and a billboard. I fiddled a bit till i got the hang of it and i must say, smoothest interface ever. Please check out my flow and i am open to any criticism(dont be too hard please) Thank you and good luck to all participants. https://www.recraft.ai/project/9be8019a-4739-4aa6-aee4-8b370a6c5602
Here are more of the images i described above. 1 the petal patches ,2 stickers and finally the ,3, the billboard( peep the cervical cancer awareness earrings🥰)
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CRUMI — No Idea Is Ever Wasted. 📄✨
CRUMI is an original mascot created for a fictional creative brand, CRUMI Studio. Inspired by the crumpled paper we often throw away after rejecting an idea, CRUMI represents the belief that every sketch, draft, and concept has the potential to become something meaningful.
From the custom wordmark and visual identity to posters, packaging, and digital applications, every element was designed to create a cohesive brand system around one memorable character. This project explores how thoughtful storytelling and consistent design can turn a simple mascot into a complete brand experience.
CRUMI
Fyah is the mascot of The Yard, a club for hot sauce lovers. At first glance, Fyah looks tough: furrowed brows, a stare that doesn't impress easy. He's picky, curious, and judges every bite before he approves it. But nobody's ready for what happens when he finds the perfect heat.
I had so much fun creating this with Recraft. Would you be part of the club and be friends with Fyah? 🔥
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Took Fyah off the screen and into real life. Pins, merch, and a club worth joining
Say hello to Glim! He’s a magical little guardian who specializes in gathering joyful dreams from children, turning those happy moments into sweet, magical gummies as a morning treat. Every night, as kids fall asleep, Glim awakens and flies quietly from house to house, visiting their bedrooms. Glim is a dream collector, whenever he swallows a beautiful, happy dream, his translucent jelly body glows with a vibrant, healthy warmth that keeps him strong and energized. But if he accidentally bumps into a nightmare, it zaps his magic! He turns a murky purple, and his signature ring starts to droop and melt, looking just like a gummy that’s been left out in the sun. For every beautiful dream he collects, he leaves a pouch of colorful Glim Gummies under the pillow as a sweet thank-you.
With an adorable egg-shaped body, a soft plush texture, tiny rounded horns, expressive eyes, floating jelly bubbles, and a signature glossy gummy collar, Glim is as endearing as the dreams he collects. He is a humble collector of light, ensuring that for the dreamers he visits, the night remains safe, bright, and endlessly sweet.
Concept: "The Glim Glow-Up"
The core narrative of the campaign focuses on the symbiotic relationship between children and Glim. When kids have happy dreams, they "charge up" Glim, who then rewards them with gummies.
My project on recraft: https://www.recraft.ai/project/f3be845c-59fd-4c00-ab09-5ce7a8af6e50
Sweet!
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