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Here's our submission!
We challenged ourselves to approach this like a real client project "with Envato as the client" 😊
That led us to experiment with breaking the fourth wall and turning the making of the video into the video itself.
Hope you enjoy watching it as much as we enjoyed making it. Looking forward to hearing your thoughts!
Here is our submission for the Envato Human by Design Challenge
Instead of creating a fictional brief, we treated "Envato" as our client.
We asked ourselves one simple question:
What does it take to create a video for the Envato Challenge?
That led us to a slightly...
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[DISCLAIMER]: I do not love being on the other side of the camera, but its something I am going to try and do more of. And its only right because I have an amazing team and I should be talking about all the great stuff we are creating. It also will help me sort through my thoughts in real time in how we approach working with clients.
A pattern I keep seeing with B2B marketing teams is this...
They come in asking for a launch video. One deliverable, one timeline, one brief. And when you dig into what they actually need that video to do, the list is long. It needs to work on the homepage. It needs to cut down for LinkedIn. It needs to run as paid. It needs to explain the product to someone five minutes into their research and also to someone ready to buy.
That is not one video. That's five assets pretending to be one. Here are some thoughts on that.
I used to be a YouTuber
Yet, I struggle when recording videos for work - my vlogger experience doesn't help.
Your video looks very professional and on point, you did a great job for a first video
• Aug 3
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• Aug 3
its great but i think you can improve it
which video would you scroll past first? 👀
did you fall for the trick question? ðŸ¤ðŸ˜‚ i hope not! if you still don't get it, i want you to comment which video WOULDN'T grab your attention first
last year i got to create content for Nuuly multiple times and it was VERY fun for me. i love getting dressed up in cute clothes!
the difference in these videos is based off two different realities for consumers.
one being what to expect vs what's reality.
the other giving them the ability envisioning what they could be/look like after making the investment.
feel free to let me know WHY in the replies 🌻
12 voted
50%
12 voted
50%
24 votes
Closed
• Aug 4
model vs consumer is instantly relatable & informative to viewers! that said, the outfit at occasion video should definitely be one you hold onto–– you look gorg in that dress!