RITS Center: taking a Warsaw tech company to the US.

RITS Center started as a body-leasing company in Warsaw. Around the time I joined, they began building their own products: AI automation, RAG and LLM solutions, and a few smaller initiatives. Those landed on my desk, together with a target market none of us was physically in: the United States.

There was no US pipeline, no US brand awareness and no playbook. So I built it piece by piece: positioning for the US buyer, a landing page, lead capture, a calendar and a CRM, so that every conversation had somewhere to go. Day to day I was coordinating a PR agency, an SEO agency, a performance agency, our people in the US and our sales team, and regularly stepping in for the marketing manager.

The biggest bets were two events, both organised remotely from Warsaw. The first ran during New York Fintech Week, the second in Austin with the Las Colinas Chamber of Commerce. The hardest part wasn't the content, it was the logistics: finding and booking the right venue in a city I wasn't in, and running everything around it from a different time zone.

New York brought in 12+ qualified leads among fintech CTOs and CFOs. Austin turned into several solid partnerships. Not bad for events run by someone who never set foot in the room.

What I took from RITS: early on I asked to be part of designing the services, not just promoting them. It's much easier to sell something you helped shape