Exploring Movement: A Cinematic Nike Ad Inspired by Origins

Exploring Movement: A Cinematic Nike Ad Inspired by OriginsExploring Movement: A Cinematic Nike Ad Inspired by Origins

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Bobby Coyote

pro

• Jan 30

I have recently been researching the origin of life, a true mystery we still seek the answer to, and was inspired by that search when making this ad.

I chose Nike for Morphic’s challenge because throughout the evolution of sport, they have been iconic, leading the charge into the future.

Nike’s most powerful storytelling celebrates motion as transformation: the drive to become something greater.

This ad explores movement as the origin of becoming — beginning before form itself.

It builds from primal beginnings to modern speed, ending with a cosmic scale that frames human striving as universal.

Visually I wanted it to be cinematic, emotive of Nike’s style of ads. Using minimal text and supporting music to drive the storyline & accentuate the visuals, with emphasis on the sound of a human heartbeat like an ancient, living drum.

AI Art Typography Video Editing CapCut morphicchallenge Morphic

Ciro

• Jan 30

Cool work, Bobby! Topic is amazing, as well as the visuals! Love it!

Bobby Coyote

pro

• Jan 30

Thank you Ciro 😊 🙌

Jonathan Bensimon

• Feb 3

These shots are seriously impressive! Love the first one 🙌

Bobby Coyote

pro

• Feb 4

Thanks Jonathan! Appreciate it!

Alex Aperios

pro

• Mar 12

Recently worked on a project for https://joindawn.com/ on the release of their new product. Hired by my friend https://x.com/hunterthompson to create the initial logo and creative direction. He always brings me great projects that give me room to really push the logo and brand work. With Dawn, I explored a wide range of directions — looking at how we could express sun, serenity, and mental health in a way that felt warm, calm, and approachable. These were some of the early explorations across a few different visual directions.

ai brandingstudio aibranding

Victrex Graphics

• Mar 12

So cool

Anjali kumari

• Mar 12

This project is a cinematic AI-generated advertisement for KOFFEE, a premium iced coffee concept created using Kittl Video.

The video uses dynamic coffee splashes, floating beans, and atmospheric motion to transform raw coffee energy into a final luxury product reveal. The goal was to design a clean, scroll-stopping beverage commercial with strong lighting, smooth transitions, and a premium café aesthetic.

View project: :- Project