The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Trencadís: a brand identity concept for a new bar in a restored printing warehouse, named for the broken-tile mosaic technique. Iridescent tile, a single-line profile mark and a soft lilac palette, carried from the street sign to the matchbook, napkins and coasters. Identity and creative direction by Kelsey Laurel Creative Studio.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Challenges
View all
Related posts
For brand identity, I like to show mockups to test of the identity system: the logo, pattern, and color palette all needed to work at a much larger scale without feeling overdesigned.
That’s where a flexible brand system really starts to prove itself.
Powerful greenish look 👌
Woo Hu! Back on Contra after 2 years. I've spent that time building AI-powered creative tools, including the pattern tool behind this frame, designing brands, and have fun. Fresh portfolio is up :https://woo-hu.com/, services are live. If you need a designer who speaks fluent brand AND AI, I'm here 🎀
Great job Yutong congratulations 🎉🎉
SYSTEM IN MOTION — Exploring Responsive Graphic Design
What happens when a visual identity moves beyond static composition and becomes a dynamic, responsive design system?
This experimental graphic design project for 1286 CRAFT explores the relationship between bold typography, geometric structures, elastic grids, and kinetic motion.
Built around a distinctive visual language of cobalt blue, vibrant red-orange, warm yellow, and high-contrast black, the project transforms rigid graphic elements into expressive, adaptable compositions.
The Creative Direction
The concept begins with structured grids, modular geometry, and strong typographic hierarchy. These foundational elements gradually evolve into fluid forms, curved pathways, directional movements, and interconnected visual systems.
Each composition investigates a different aspect of transformation, demonstrating how consistent design principles can support both precision and creative flexibility.
From Static Design to Motion
The project extends beyond traditional poster design through a short motion sequence that brings the visual system to life.
Geometric forms expand, intersect, rotate, and transition into flowing compositions, creating a seamless relationship between static graphic design and motion-driven storytelling.
The Design Philosophy
Great visual systems should do more than look consistent. They should communicate, respond, evolve, and create meaningful connections across different formats and experiences.
This exploration brings together experimental typography, editorial composition, modular design, and motion principles to demonstrate how a single creative direction can become a cohesive visual language.
RESPOND. TRANSFORM. CONNECT.
BUILT TO MOVE. DESIGNED TO EVOLVE.
Creative Direction & Visual Design — 1286 CRAFT
#GraphicDesign #BrandIdentity #MotionDesign #VisualSystems #Typography #CreativeDirection #1286CRAFT
When the grid starts bending into those curved pathways, what keeps it reading as 1286 CRAFT, the palette or the type? Curious which one you treated as the non-negotiable.
