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☕ Excited to share my submission for the #FlowstepChallenge!
Beyond the Cup is an interactive prototype that reimagines philosophy through thoughtful conversations.
Built with Flowstep, this project explores how AI can transform an idea into an immersive user experience—from prompts and rapid iteration to a complete interactive journey.
Rather than reading biographies or isolated quotes, users are invited to sit across from great thinkers and engage with their ideas in a calm, cinematic environment.
Thank you to the Flowstep and Contra teams for hosting this challenge. I'd love to hear your feedback!
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Sportsbook Aggregator & Fan Rewards App UI Design
Gamifying sports betting loyalty is the next frontier of fan retention.
We designed this multi-account Sportsbook Aggregator & Fan Rewards App UI for Sporty, a platform created to unify sports betting accounts, reward fan engagement, and track leaderboard ranks. Built for iGaming startups, sports betting operators, and affiliate SaaS platforms, this high-impact dark-mode interface transforms fragmented betting activity into a gamified loyalty ecosystem.
The Problem We Solved
Bettors frequently jump between major sportsbooks (DraftKings, FanDuel, BetMGM), leaving their user activity fragmented across platforms. Meanwhile, betting brands struggle with long-term player retention once sign-up bonuses expire.
This concept solves the disconnect by introducing a centralized loyalty hub where users sync their favorite sportsbooks, earn universal points per bet, compete on hyper-local leaderboards, and redeem points for cash payouts or gift cards.
Key Features & UX Highlights
Seamless Sportsbook Integration: One-tap API connector interface allowing users to link accounts like DraftKings, FanDuel, and BetMGM while offering point multipliers (e.g., $2\times$ bonus points).
Multi-Tier Fan Leaderboards: Real-time ranking tables categorized by Team, City, National, and Fanbase levels to drive friendly social competition.
Unified Rewards Store: High-contrast wallet dashboard displaying total reward balances ($2,450\text{ Points}$) alongside instant cash payouts ($25, $50) and discount redemptions.
AI-Powered Personalization: Integrated "Sporty AI" tab designed to suggest optimized betting insights and customized reward opportunities.
Building an iGaming, Sports Betting, or Loyalty SaaS Platform?
Whether you're an ambitious founder validating a next-gen sports aggregator MVP or scaling a global fan engagement ecosystem, we craft conversion-focused UI/UX that drives player lifetime value (LTV) and long-term retention.
sportsbookappdesignsportstechmobiledesignProduct DesignUI DesignUX DesignAdobe XDFigmamobileappdesign
Recent branding work for Stilta this weekend.
Got inspired by a few tools along the way. Happy to see it live.
Sick 🔥
Just wrapped up a client's App Store screenshot redesign.
The original screenshots showed the app, but they weren't really communicating why someone should download it.
The UI was there, the product was there, But the story wasn't.
So I reworked the screenshots to make the value clearer, give each screen a purpose, and make the whole listing feel more like one experience.
Here’s the Before vs. After
Which one would make you stop and explore the app?
3 voted
14%
18 voted
86%
21 votes
Closed
After
