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Strategic Executive Support: Founder Prioritisation
Project Need
Evan, a Marketing agency founder, was drowning in operational "noise"—podcasts, client rescheduling, and low-priority tasks—which was distracting him from partnership deals and strategic growth.
I was tasked with managing Evan's high-velocity schedule CEO across Slack, Email, and Notion.
What I did
I applied an Impact vs. Effort vs. Urgency matrix to filter every request and determine what got to Evan's desk. I colour-coded his calendar (Red for Strategy, Green for Revenue) to protect his high-energy hours for billionaire meetings and investor prep.
I proactively moved operational tasks to my own plate and updated him via SoD/EoD (Start/End of Day) reports to eliminate unnecessary "check-in" meetings.
The Result
1. Ensured 100% attendance and prep for high-stakes partnership meetings.
2. Eliminated 5+ hours of manual administrative decision-making for the CEO weekly.
3. Provided a systemised daily visibility loop that allowed the founder to focus on leadership while I handled the infrastructure.
P.S The entire case study is linked in this case study
The network for creativity
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