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Strategic Executive Support: Founder Prioritisation
Project Need
Evan, a Marketing agency founder, was drowning in operational "noise"—podcasts, client rescheduling, and low-priority tasks—which was distracting him from partnership deals and strategic growth.
I was tasked with managing Evan's high-velocity schedule CEO across Slack, Email, and Notion.
What I did
I applied an Impact vs. Effort vs. Urgency matrix to filter every request and determine what got to Evan's desk. I colour-coded his calendar (Red for Strategy, Green for Revenue) to protect his high-energy hours for billionaire meetings and investor prep.
I proactively moved operational tasks to my own plate and updated him via SoD/EoD (Start/End of Day) reports to eliminate unnecessary "check-in" meetings.
The Result
1. Ensured 100% attendance and prep for high-stakes partnership meetings.
2. Eliminated 5+ hours of manual administrative decision-making for the CEO weekly.
3. Provided a systemised daily visibility loop that allowed the founder to focus on leadership while I handled the infrastructure.
P.S The entire case study is linked in this case study
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Executive support in action:
I manage high-volume inboxes, coordinate projects in Trello,
Planed social media content calendars,
Kept executive schedules running smoothly, so leaders can focus on what matters most etc.
Great mix of skills. Keeping everything organized makes a huge difference.
I built Aurora, a booking experience for Studio Aurora Beauty, a fictional solo beauty studio in Belo Horizonte, Brazil.
The problem was simple: the owner was spending too much time answering availability questions, confirming appointments, sending reminders and handling rescheduling through WhatsApp and Instagram.
Aurora turns that manual back-and-forth into a seamless booking flow.
Customers can choose a service, check real-time availability, book an appointment, receive instant confirmation, and reschedule or cancel without contacting the owner.
On the business side, the owner gets a dashboard with upcoming appointments, booking statuses, pending confirmations and automated reminders.
The goal was not to build another calendar. It was to reduce the manual work around booking.
From “Can I book with you?” to “You’re booked.”
I built Apex Connect—an autonomous AI operations hub for a busy solo roofing contractor in New York.
As a solopreneur, the owner is constantly on-site climbing ladders. This operational bottleneck causes him to miss inbound customer leads, wrestle with text-back-and-forth calendar scheduling, and face a high client no-show rate for property quotes.
This app fixes his business in two massive ways:
Fixes the Front Door: A Customer Portal that automatically triages roof damage. If a user selects "Emergency Storm Damage," the app intelligently unlocks priority, same-day booking slots automatically.
Fixes the Follow-Through: An Owner Dashboard featuring an automated "Follow-Through Queue." It runs background SMS No-Show Guards, tracks quote email follow-ups, and manages a clean lead pipeline completely hands-free.
The application successfully saved the hypothetical small business client 11.4 manual administrative hours in its first week alone.:
Amazing idea Maha! Love how you solved the solo contractor problem. Super clean UI! Best of luck with the challenge 🚀 - from a fellow builder (BizTool Finder)