A Stüssy creative exploration centered on the raw energy of graffiti culture. The goal? TestingA Stüssy creative exploration centered on the raw energy of graffiti culture. The goal? Testing
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A Stüssy creative exploration centered on the raw energy of graffiti culture.
The goal? Testing how FOOH can bypass the massive costs of traditional pre-production. Being able to iterate through different creative routes and generate high-fidelity outputs in minutes is a total game-changer for brand pitches and "spec work."
Everything was created entirely inside FLORA, from the first tag to the final cinematic animation.
https://app.florafauna.ai/join-project/9f911414-cb6f-4085-952a-e54db7473fec
Who is the art director when you are a one person studio?
Me, apparently. I pick the concept, argue with myself about it, change the name three times, and then critique my own logo at midnight.
Working solo means every decision has my fingerprints on it. There is no committee to hide behind and no one to blame. It is slower in some ways and much more honest in others.
If you freelance, how do you give yourself useful feedback?