I've done over 20 collabs with UFC and boxing champions. Here's how I did it Conor McGregor saw one of my posts and reposted it on his account. It blew up. It even got more likes than the fight announcement between him and Holloway. With that I started reaching out to other fighters: UFC, boxing, didn't matter. Showed them the repost and asked if they wanted the same. A lot of them said yes. Claressa Shields, Tyron Woodley, Cejudo, Paige Vanzant, the list kept growing. Why? Social proof. They already saw one of the biggest names in the sport had reposted my work. That's all they needed. It's like having Ronaldo repost your stuff. Once you have that one big name, everything else gets easier. Now here's the thing though Most fighters don't have a business on the side. So ongoing content doesn't really make sense for them long term. That's why I'm on LinkedIn now. What I do is pretty much adaptable to any industry. As long as I can learn the space, I can make it work. If you're a business owner who wants content built around your story, that's exactly what I do.

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