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Brand Identity Design for a Dubai-based real estate Project
VERANO
A modern brand identity for Verano, designed to reflect freshness, simplicity, and a contemporary lifestyle through a minimal and cohesive visual system.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
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A potential customer shouldn't have to work too hard to understand what your brand stands for.
Your visual identity should communicate the right signals before anyone reads your About page or speaks to your sales team.
Think about it.
A premium skincare brand shouldn't look indistinguishable from a discount cosmetics store. A technology company shouldn't look outdated if it wants to be perceived as innovative. A financial institution shouldn't communicate uncertainty when its business depends on trust.
Every design decision contributes to perception.
Typography, colour, spacing, imagery, composition, and tone of voice all influence how people interpret a business.
My job as a brand designer is to make those signals intentional.
The goal isn't simply to make a brand look good. It's to make it look right for the market it wants to own.
#BrandPositioning #BrandIdentity #BrandDesign
A logo is not a brand identity.
It’s the signature at the bottom of the letter.
Most founders start by asking for a logo.
What they need is a system that still looks like them on day 100.
Here’s what sits behind the Onselli mark 👇
- A mark that holds on any background
- A style guide, with a color system where every color has a job and type with a point of view
- The brand principles, with the logo use cases on socials, mockups, or any surfaces.
- Components that match: buttons, cards, hero, forms, etc...
- Social creatives and copy that sells the product: “Turn what you know into what you earn.”
- A live website that carries all of it
Skip one and the whole thing starts to look like a template.
A logo gets you noticed.
A system gets you trusted.
Which of the 6 is your brand missing?
Drop the number below, and I’ll tell you how I’d fix it.
Know a founder who thinks branding is a logo?
Repost ♻️ and save them an expensive redo.
I’m Daniel, a Design Engineer. I craft premium web, motion, product design, and brand identities for startups.
Follow for more breakdowns like this, or DM me “identity” if you’re building something.
Great job Daniel 🎉🎉
Most early-stage brands play it safe and disappear after a while. For Drylendar, I did the opposite.
3 weeks from brief to full identity: logo, illustration system, app visuals, collectible cards and even merch.
AI makes things cheaper. Personality makes brands memorable.
This is exactly what branding should be! 🔥 3 weeks for full identity, merch, cards - you really built personality, not just a logo. Love the Drylendar vibe. AI makes it cheap, but this makes it memorable - so true!