PPC Management | Hospitality Industry | https://www.stlwestend.com/
Results Achieved Through Strategic PPC & Optimization
- $34,370 in direct booking revenue generated
- $4,843.54 total Google Ads spend
- 7.1x Return on Ad Spend (ROAS)
- 241 total conversions at $20.10 cost per conversion
These results reflect a highly profitable campaign, consistently driving revenue-focused bookings at scale not just traffic, but real business growth.
I managed a Facebook Ads campaign for an e-commerce business with the objective of generating messaging conversations from potential customers.
Campaign Details
Platform: Facebook Ads (Meta Ads Manager)
Industry: E-commerce
Campaign Objective: Messaging Conversations
Ad Spend: $1.90
Impressions: 3,925
Messaging Conversations Started: 27
Cost per Conversation: $0.07
My Approach
I focused on audience targeting, ad delivery monitoring, and budget management to generate customer inquiries within a limited advertising budget. I monitored campaign performance and reviewed audience demographics to understand how the ads were performing.
Key Result
The campaign generated 27 messaging conversations with just $1.90 in ad spend, at an average cost of approximately $0.07 per conversation.
This project demonstrates my practical experience with Meta Ads campaign setup, audience targeting, budget monitoring, and performance analysis.
🚀 Scaling Seasonal Sales with Google Performance Max: 1,470%+ ROAS in Just 12 Days!
When you pair the right audience targeting with a well-structured Google Ads Performance Max (PMax) campaign, seasonal promos can deliver massive returns! 📈
Here are the results from a recent Diwali Special Campaign (Oct 3 – Oct 15):
📊 Campaign Performance Snapshot:
🔹 Actual ROAS: 1,470.06%
🔹 Total Ad Spend: $403
🔹 Total Conversions: 60
🔹 Conversion Value: $5.92K ($5,920+)
💡 Key Takeaways for High ROAS on PMax:
High-Intent Asset Groups: Customizing audience signals specifically for seasonal buyers.
Accurate Data Tracking: Ensuring GTM & GA4 e-commerce tracking are capturing accurate conversion values.
Budget & Smart Bidding: Letting Google's machine learning optimize while maintaining tight control over negative keywords and audience targeting.
Results like 14.7x Return on Ad Spend prove that smart strategy + proper conversion tracking always beats random ad spending! 🎯
👇 Need help setting up, optimizing, or scaling your Google Ads & Web Analytics?
Helping E-commerce & Service Businesses Scale with Data-Driven Google Ads & GA4 Tracking!
Hi Everyone!
I specialize in setting up and optimizing high-converting Google Ads campaigns (Search, Shopping, Performance Max) paired with accurate GA4 & GTM Conversion Tracking.
Here is what I focus on to drive maximum ROAS:
✅ Precision Audience & Keyword Targeting