Lookin back at last year, for one project we had 6 working days to rebuild Human AI Academy's site before a launch. The old site scored 45/100 on performance and took 6.2 seconds to load. With a launch about to send thousands of people to one page, that was the real risk. Not the design. So speed came first. We built 30+ custom Framer components and kept every section light enough to load fast on launch day. The result: 94/100 on performance, 1.8s load time, and launch week took them from 4,000 to 12,000 students. What I keep relearning: on launch week, the page doesn't need to be clever. It needs to load before people lose interest.

That performance jump is impressive, especially with only six working days. A fast-loading site can make a real difference when a launch brings in thousands of visitors.

Lumbre 1.1: a walk through the house that moves with the scroll. Five stops from the pool to an open window, each with its own text, ending on the booking call. Made from still photos (stock, a finca in Mallorca), with AI used only for the transitions between them. Desktop and vertical mobile versions, in English and Spanish. Try it: https://lumbre.framer.website

Five stops from the pool to an open window, ending on the booking call, is such a clean funnel for a hotel site. Using AI only for the transitions between the real still photos is the tasteful way to use it. The English and Spanish versions are a smart touch for a Mallorca property.