Rebuilding Human AI Academy’s Site for Launch-Day PerformanceRebuilding Human AI Academy’s Site for Launch-Day Performance
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Lookin back at last year, for one project we had 6 working days to rebuild Human AI Academy's site before a launch. The old site scored 45/100 on performance and took 6.2 seconds to load. With a launch about to send thousands of people to one page, that was the real risk. Not the design. So speed came first. We built 30+ custom Framer components and kept every section light enough to load fast on launch day. The result: 94/100 on performance, 1.8s load time, and launch week took them from 4,000 to 12,000 students. What I keep relearning: on launch week, the page doesn't need to be clever. It needs to load before people lose interest.
Celia's avatar
Looks amazing!!
Back to feed
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started