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Currently working on the brand identity for Rewinder, an app around the joy of going back to old memories.
Still early, but this is one of the directions I have been exploring for the brand.
The idea was to avoid the usual nostalgia visuals like film reels and polaroids and build something that feels emotional.
I have been playing with a fine hairline mark, dusk-toned colours, blurred silhouettes and gentle ripples that feel like a memory coming back into focus.
Still developing this one, so I am curious:
Would you go this lane towards so much warmth and nostalgia or rather keep it this soft and minimal?
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