CASE STUDY

This brand of jams and fruit-based products was born with a strong emotional and family-oriented focus. Its name, inherited from the founder’s father, became the starting point for building a visual identity capable of conveying tradition, authenticity, and approachability, while standing out in a highly competitive market.

The challenge was to develop a cohesive brand that would reflect the artisanal quality of the products and make it easy to identify each fruit variety. To achieve this, a visual identity was created based on a color palette directly inspired by natural ingredients, using colors associated with each fruit to reinforce the perception of freshness and flavor.

The project included the design of the logo, the labeling system, and various packaging elements. Beyond the main applications, specific details were designed for the metal lid and the tamper-evident seal located between the lid and the neck of the container, transforming functional components into additional carriers of brand identity. This strategy helped reinforce the product’s visual recognition across multiple touchpoints.

The result was a consistent, attractive, and easily scalable branding system capable of communicating the brand’s family heritage while highlighting the freshness and quality of its products at the point of sale.

PROJECT SUMMARY

Comprehensive branding and packaging development for a brand of jams and fruit products, combining family heritage, visual freshness, and an identity system applied from the labels to the packaging’s security and closure elements.