NOVAÉ — Premium Skincare Brand Identity

NOVAÉ is a self-initiated premium skincare branding project exploring how contemporary African beauty can be expressed through restraint, warmth, and quiet luxury.

Built around the idea “SKIN, CONSIDERED.”, the identity transforms everyday skincare into a considered daily ritual of confidence. The visual system combines refined editorial typography, warm neutral tones, tactile packaging, natural skin-focused photography, and a sophisticated digital experience to create a brand world that feels calm, intelligent, sensory, and contemporary.

The project covers the complete brand experience from strategy and visual identity to packaging, photography, social media, e-commerce, advertising, and launch communication.

Scope of Work

Brand strategy & creative direction

Logo & visual identity

Colour & typography systems

Art direction & visual language

Packaging design

Product photography direction

Social media campaign system

Instagram stories & digital campaign

E-commerce website design

Product detail experience

Cart & checkout experience

Advertising & launch campaign

Brand world & campaign applications

Behance case study development

Creative Direction: Quiet luxury × editorial beauty × contemporary African warmth

Project Type: Self-Initiated Concept Project