30+ pages, 3 weeks, and honestly one of my favorite projects in a while.
I'd been wanting to design something more tech-driven for a long time, and Gryd, a platform turning construction permit data into intelligence for insurers, lenders, and real estate teams, was exactly that.
Wireframes first, then UI across every page, fully responsive, with animation on the key screens, all built inside the brand the client had already set.
A modern fintech branding exploration designed to create a confident, trustworthy, and premium financial identity. The project includes a distinctive visual language, refined brand direction, and engaging Instagram Story designs built to communicate financial products in a simple and visually compelling way.
A few screens from an ongoing fintech product we’re working on.
Financial products have a strange design challenge:
they need to feel simple enough to understand, but serious enough to trust.
For this product, we’ve been working across flows like subscriptions, account management, portfolio-related information, and customer support — with a focus on making every interaction feel intentional.
The goal isn’t to make fintech “look modern.”
It’s to make complex things feel obvious.
Clear hierarchy.
Less cognitive load.
Stronger interaction patterns.
And a visual system that can scale as the product grows.
Still a work in progress — but here’s a little glimpse at where we’re heading.
The screens strike a good balance between reassurance and personality—the trust cue is clear without making the flow feel sterile. The card hierarchy also reads well at a glance.